If you’re anything like me, you’ve often thought about and tried to figure out, how to generate referrals. For many years, I owned and operated an asphalt paving and maintenance company. When the economy tanked, referrals kept me in business.
Over the years, I was able to figure out, how to generate referrals. When I saw the results, post economic downturn(2008), I was grateful that I’d focused so much on laying the groundwork for the many years prior.
The four steps to developing a successful referral program are;
- Serve your customers. Fix their problems. Help them.
- Motivate your customers to pass referrals. Many times this is a monetary amount. If so, make sure the amount has a high enough value, to encourage their referrals.
- Recognize. I personally call anyone that refers me and I thank them. This goes along way. Other ideas are recognizing them in your newsletter or other publications. There are many ways to recognize customers.
- Remind. You must constantly remind your customers and thank them in advance for their referrals.
When you serve your customers and follow through on a program, it takes some time, but often, your referral program will exceed expectations. Mine has.
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